Content Marketing Specialist

  • Full Time
  • Ottawa
  • Posted 2 months ago
  • This position has been filled

cranksoftware Crank Software

Making embedded GUI design and development easy.

Content Marketing Specialist

Date Posted: August 12, 2020

Location: Ottawa or remote

Reporting Relationship: Director, Marketing

Do you love watching your traffic analytics climb as people engage with your web and social content? Perhaps you have a smartphone, and appreciate a good touchscreen when you see one?

If this sounds like you, then you should definitely read on.

Crank’s marketing team is looking for an SEO-savvy content marketer that has a passion for writing, a thirst for digital best practices and ideally, an awareness of embedded systems. You don’t need to be a software engineering expert to write about touchscreen graphics or user interface best practices. We have enough of those internally for you to interview if need be! But you do need to have a willingness to research and collaborate with our internal SMEs, so that we can author fresh and engaging content that meets our SEO goals.

This position is based in Ottawa, Canada yet will operate as a remote role for the time-being due to COVID-19. It has the flexibility to remain as remote role, or a balance of both as negotiated.

What you’ll get to do:

Design content marketing strategies and set short, medium, and long-term goals for content
Develop editorial calendar and ensure deadlines are met
Research, outline, interview, draft, write and publish articles, emails, video and web content that support our web traffic goals
Champion growth and impact so that each piece of content can read as many readers as possible
Brainstorm and implement widespread promotion, outreach to influencers, bloggers and media publications
Maintain our social media presence across all digital channels
Generate eye catching creative assets like GIFs, videos, infographics in collaboration with in-house design teams
Seek out potential story/photo/video opportunities that would bring the voice of the customer to life
Optimize web and YouTube content considering SEO and Google Analytics
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

What you bring to Crank:

Post secondary degree in Business, Journalism, or equivalent
At least 5 years related work experience working with search engine optimized content development
Your colleagues would describe you as a Google Analytics and SEO expert
Experience with a website CMS (preferably HubSpot) and web publishing platforms
Expertise in social media practices and platforms
Up-to-date with the latest trends and best practices in SEO and content marketing
You might even know a little bit of coding


This position is based in Ottawa, Canada, but is available as a remote role. The right candidate can be located anywhere, but should be available to attend meetings during the EST timezone. Should you wish to come into the office to work in Ottawa, Canada once COVID-19 safety regulations make it possible, you will be welcomed.

What makes working at Crank amazing:

From Most Innovative Software 2020 at the industry’s most prestigious Embedded World Awards, to Best Company at the 2019 Best Ottawa Business Awards, Crank has certainly earned its share of awards lately. In 2018-2019, they ranked as one of Ottawa’s top 10 employers at the Employee’s Choice Awards and most recently, as one of Ottawa’s top employers in Invest Ottawa’s eNPS Benchmarketing Pilot Program.

In addition to all the standard medical and dental benefits that we offer everyone, we

Offer a competitive compensation plan and annual performance bonus opportunity
Provide an annual health and wellness allowance for things like your gym membership
Encourage you to invest in yourself with an annual professional development allowance
Provide a brand new innovative workspace, and the materials you require should you choose to work remotely

Intrigued to see what a job is like at Crank? Check us out @CrankSoftware and #cranklife.

Crank Software is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any Kind.
Crank Software is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Crank Software will provide reasonable accommodation to employees who have protected disabilities consistent with local law.


Send your resume to and reference “Content Marketing Specialist” in the subject line.